• uVU

  • Arts & Culture
    Branding

  • Arts & Culture
  • Branding

BACKGROUND

An annual travelling exhibit and award show featuring the best in canadian design and print, the uVU awards are managed and hosted by Veritiv, one of the country’s leading paper suppliers.
uVU - Books

CHALLENGE

Speaking directly to a designer’s built-in affinity for craft, our kit paid homage to the diy culture of the 90s using handmade techniques, including photocopied type, markers and spray paint. We then showcased veritiv’s rarest papers to create collateral that was a designer’s wildest dream, truly separating uVU from the rest.
uVU - Spread uVU - Spread
uVU - Book Detail
uVU - Invitation uVU - Invitation Details

APPROACH & SOLUTION

Speaking directly to a designers’ built-in affinity for craft, our kit paid homage to the DIY culture of the 90s using handmade techniques, including photocopied type, markers and spray-paint. We then showcased Veritiv’s rarest papers to create collateral from a designer’s wildest dream, truly separating uVU from the rest.
uVU - Insert Details
uVU - Dare to do More - Poster uVU - Insert uVU - Dare To Be Seen - Poster

RESULTS

Submissions for 2016 were the highest ever with winners honoured from across the country, including Quebec city and Winnipeg, a first for this five year-old show.
uVU - Dare to do More - Column Art uVU - Dare to Be Seen - Tote Bag
uVU - Cover Detail - Emboss