• SPROULE

  • Energy
    Website

  • Energy
  • Website

BACKGROUND

With a rich and storied 65-year history, Sproule is well known as a leader in petroleum geoscience and engineering consulting. But, with the energy industry in transition, the company is evolving to become an integrated, global player by broadening their services and expertise.

CHALLENGE

Redesign an outmoded website to simplify navigation, incorporate expanded content and reflect a recently completed brand refresh.

APPROACH & SOLUTION

Focusing on the end user, we designed, developed and built a modern site, making it easier to both identify and access information — this included new architecture and streamlined content so new offerings, including forecasting, insights and training, could be highlighted and monetized.

RESULTS

The site is a reflection of the “new” Sproule, featuring segment-leading design that dramatically improves user experience while eliminating downtime and facilitating seamless content integration.