Restaurant & Bar
Proof is a 60-seat drinkery dedicated to classic cocktail culture and old-fashioned service.
Create an identity that reflected the offbeat nature of Proof’s cocktail list while conveying that essence to a market focused on beer halls and brewhouses.
Approach & Solution
We mixed the sentiment of alcohol’s Proof (or percentage) with vintage illustrations and a droll narrative to create a brand that celebrated the heritage of mixology while still feeling modern.
Two-hour waitlists and extensive social buzz are proof that cocktail culture is very much alive.
320 333 24TH AVENUE SW
+1 403 262 9323