• MOXIE'S

  • Restaurant
    Awareness Campaign

  • Restaurant
  • Out-of-Home, Radio

BACKGROUND

A leader in the premium casual dining space since 1986, Moxie’s serves up feel-good dining experiences to restaurant-goers in 60+ locations across canada.
Moxies - Billboard - Sketches

CHALLENGE

Competing against other eateries with similar summer offerings, Moxie’s wanted to stake its claim in a cluttered category by promoting its patios.
Moxies - Billboard - Stunt Board

APPROACH & SOLUTION

Recognizing that canadian summers are fleeting, we leveraged an insatiable canuck hunger for sunshine by tapping into our widely held love affair with patio season. Colourful billboards, charming radio and playful social media called for diners’ attention, so when they thought of summer dining, they thought of Moxie’s.

Early Evening



Happy Hour



Lunchtime

RESULTS

Moxie’s reported increased traffic to its website – and to its patios. In fact, results were so good that Moxie’s has utilized the campaign two years running.
Moxies - Billboard - Police Moxies - Billboard - Elevator Moxies - Billboard - Classroom