• HONDA SENSING

  • Automotive
    Awareness

  • Automotive
  • Awareness

BACKGROUND

Honda vehicles are well known for their reliability, durability and quality but less is known about Honda Sensing™ Safety Technologies, an intelligent suite of safety and driver-assistive technologies designed to alert the driver to things that might be missed while driving.

CHALLENGE

Using video, reach audiences with contextually relevant and engaging content and compel them to interact with the brand and learn more about Honda Sensing™ Technologies.

APPROACH & SOLUTION

We started by looking at YouTube’s most used search terms and developed custom content for those specific terms. This series of 6- and 30-second spots demonstrate the perceptive power of Honda Sensing™ Technologies by having our creative accurately predict what type of YouTube video each viewer was about to watch while tying in key features of the sensing technologies.

RESULTS

The video completion rates significantly outperformed benchmarks and maintained an efficient cost-per-view while driving considerable amount of on-site action after video views.