2
  • HONDA

  • Automotive
    Website

  • Automotive
  • Digital

BACKGROUND

90% of automobile shoppers now start their research online, and 56% of auto-related searches are conducted via mobile devices.
Honda DAA Website

CHALLENGE

Honda’s dealer group websites are built using a legacy content management system, which doesn’t easily support mobile-responsive design. The sites also lacked a strong retail function, their primary purpose.
Honda DAA - Tablet Honda DAA - Mobile

APPROACH & SOLUTION

Working within the constraints of the legacy CMS, we designed, developed and programmed a mobile-friendly reimagination of the sites using learnings from previous site analytics and user journeys.
Honda DAA - Mobile Honda DAA - Tablet

RESULTS

Key engagement metrics improved across the board, including time spent on the sites (+41%) and “find your dealer” page views (+1,167%).
Honda DAA - Mobile Honda DAA - Tablet