• FAS GAS

  • Energy
    Loyalty

  • Energy
  • Loyalty

BACKGROUND

Parkland Fuel, a national force in retail fuel, operates as Fas Gas Plus in markets across the prairies. Fuel sales, which is a mature category (people have been buying gas for a long time), typically only react to economic fluctuations.
Fas Gas - Loyalty Program - Signage - Fuel Up For Free - Win Free Gas for a Year Fas Gas - Loyalty Program - Door Decal - Win Free Gas for a Year - Pull in to Win

Brobot



Hair Extensions



Jerky Shirt

CHALLENGE

With economic conditions deteriorating, leverage loyalty to capture a larger slice of a shrinking fuel sales pie.
Fas Gas - Loyalty Program - Facebook Post - Supermower
Fas Gas - Loyalty Program - Facebook Post - Moose Jumper
Fas Gas - Loyalty Program - Facebook Post - License Plate

APPROACH & SOLUTION

Engage a neglected online community. We developed a consumer contest too good to ignore when pinching pennies: free fuel for a year. Participating was easy, with in-store and online options and a heavy focus on the fas gas plus Facebook page.
Fas Gas - Loyalty Program - Website - Landing Page
Fas Gas - Loyalty Program - Website - Details Page
Fas Gas - Loyalty Program - Website - Facebook Page

RESULTS

A six-week campaign drove loyalty program registrations up over 6%, and Facebook likes grew more than 1,400% from just 350 to over 5,300. That’s a lot of happy penny-pinchers.
Fas Gas - Loyalty Program - Online Ad - Leaderboard Fas Gas - Loyalty Program - Online Ad - Bigbox Fas Gas - Loyalty Program - Online Ad - Mobile