• FAS GAS

  • Energy
    Loyalty

  • Energy
  • Loyalty

BACKGROUND

Parkland Fuel is a national player in the retail fuel business, operating as Fas Gas Plus in rural markets across the prairies.
Fas Gas - Litre Log Loyalty Program - Gas pump topper Fas Gas - Litre Log Loyalty Program - Gas Pump topper - Play Dirty Fas Gas - Litre Log Loyalty Program - Play Dirty T-Shirt

CHALLENGE

Drive sales of a commoditized/low-involvement product by raising ongoing awareness of and registration in litre log, the Fas Gas Plus loyalty program.

Beaverton



Lilly Pad



Under the Tree

APPROACH & SOLUTION

Focusing on major fuel users — truck-driving, sports-loving, blue-collar folk — our retail advertising approach infused a good joke into a good contest. In this instance, we developed an integrated campaign with a “dirty” theme that got our audience fuelling and swiping.
Fas Gas - Litre Log Loyalty Program - Billboard - Win a $15,000 ATV, Pull in to Win

RESULTS

A 7% increase in fuel sales in markets that feature our work, versus 2% in markets that don’t.
Fas Gas - Litre Log Loyalty Program - Litre Log Card - Buy More Gas. Get More Cash.