2
  • ÈVE

  • Restaurant & Bar
    Brand Identity

  • Restaurant
  • Branding

BACKGROUND

Simons, the 170-year-old Quebec-based retailer, has big expansion plans for the rest of Canada, including a stylish café in each of its nine new stores.
Eve - Signage
Eve - Menu Eve - Logo - Pink

CHALLENGE

Develop a national café brand that balances novelty with paying homage to the company’s french roots. Plus, ensure the brand works equally well in both official languages.
Eve - Sketches

APPROACH & SOLUTION

We developed a name inspired by the past (the founder’s grandmother, eva) and coupled it with a clean, stylish brand influenced by a classic fashion font. From there, we built out a comprehensive platform covering signage, menus (digital and print), packaging and stationery.
Eve - Logo - Cream Eve - Coffee Cups
Eve - Cheque Eve - Business Cards

RESULTS

A new, iconic mark that looks good solo, but also plays well with the rest of the fashion brands at Simons.
Eve - Restaurant Interior