• Arts & Culture

  • Arts & Culture
  • Awareness, Branding, Fundraising


Contemporary Calgary (CC), Calgary’s new home for modern art, had an annual fundraiser gala with an ambitious goal — to raise the millions needed to renovate the iconic but aging centennial planetarium, creating a modern art destination that would establish the city on the global stage.
Contemporary Calgary - Book Covers
Contemporary Calgary - Book Spread Contemporary Calgary - Book Spread


Develop an event name and brand as aspirational as cc’s vision for the gallery itself.
Contemporary Calgary - Venue Exterior
Contemporary Calgary - Website Contemporary Calgary - Website Contemporary Calgary - Website


In a young city with a burgeoning cultural scene, we knew people wanted to look — at their fellow citizens supporting the vision, at incredible art, at the yet-to-be-developed space. Leveraging this insight, we developed the event name “look”, designed a platform that could carry forward over multiple iterations, and devised all messaging and collateral.
Contemporary Calgary - News Paper Ad Contemporary Calgary - News Paper Ad Contemporary Calgary - News Paper Ad


Over three years, look has featured world-renowned arts patron (and Hollywood celebrity) Steve Martin, been named to the Globe & Mail’s list of best parties in 2015 and 2016, and raised close to $5 million.
Contemporary Calgary - Banner Ads Contemporary Calgary - Program Guides