• BOCCE

  • Restaurant & Bar
    Branding

  • Restaurant & Bar
  • Branding, Awareness, Website

BACKGROUND

Another concept from the family behind Calgary’s ultra-successful Mercato, Bocce is a fresh, fun and casual take on classic italian.
Bocce - Outdoor Signage Bocce - Logo Bocce - Branded car, the Boccemobile

CHALLENGE

Creating an identity that expressed the restaurant’s cheerful character while differentiating it in an increasingly crowded scene.
Bocce - Custom pizza boxes Bocce - Menu cover Bocce - Menu layout

APPROACH & SOLUTION

Using bocce balls as inspiration, we first created a lively word mark that was modern and approachable. We then conveyed that look and feel across the entire brand, including menus, a website and numerous pieces of collateral, from business cards and pizza boxes to advertising and delivery cars.
Bocce - Website animations, zero flash, mobile friendly Bocce - Website on a tablet Bocce - Website, mobile view Bocce - Website, mobile menu

RESULTS

Exceeding expectations, bocce has become a go-to for casual italian fare.
Bocce - Business Cards Bocce - Baloomatoes? Tomaloones?