We’re proud of the exceptional work we create for our clients. We’re even prouder of the people who do it. Meet the WAX team.


President/Founding Partner Dan is a serial entrepreneur and proven business strategist. His innate ability to spot trends and identify opportunities, coupled with a keen intellect and a strong dose of common sense, has been a valuable asset for clients wanting to develop brand platforms that both resonate and endure.


Creative Director/Founding Partner Trent has spent the last 20 years working on large national and international brands, including Canadian Tire, Dove and WestJet. He’s a big believer in creating brand stories that outlive a single execution or medium. He also has the best hair at WAX.


Design Director/Founding Partner Monique is all about simple — it’s the way she lives, works and designs. She leads our multi-faceted design team, creating work that’s both clear in strategic intent and stunning in presentation. In other words, she combines an artist’s sensibility with an engineer’s desire for structure.


Director, Client Services Dennis heads up our account services group, so he’s responsible for building the best team to help our clients unearth the brand truths that drive results. With over 15 years of agency and client-side experience, he’s walked many a mile in client shoes, giving him a definite appreciation for the challenges clients face every day. Despite his last name, “can’t” is not in his vocabulary — unless something is impossible. And even then, he says “cannot”.


Director, Operations Process. Process. Process. Maybe we’re overstating it, but Linda is responsible for managing our internal and external resources so that the work we do for our clients, well, works. She also manages third-party supplier relationships; controls pricing, scheduling and delivery; and always watches for potential obstacles, to help ensure projects are on budget and on time.

Maddie Gauthier

Account Supervisor

Yash Keough

Account Supervisor

Hilary Tong

Account Manager

Michala Allen

Account Coordinator

Jillian Zatka

Account Service Intern

Chris Lihou


Brad Connell

Art Director

Eric Seymour

Designer/Digital Designer

Rene Chayer

Director of Specialty Audio

Tina Song

Studio Artist

Thomas Turner

Studio Artist

Dale Pidlisny

Digital Developer

Jonathan Yeo

Digital Developer

Sandra Haniak


Kevin Spacey